Miyamoto: Games based on developers’ personal interests resonate around the world, not those aiming for global appeal

Creating video games specifically designed to appeal to a broad global audience risks making those titles generic, according to Nintendo executive Shigeru Miyamoto.

Speaking in an interview featured in an issue of Famitsu and reported by Video Games Chronicle, Miyamoto shared his philosophy on game development and how titles achieve international resonance.

Avoiding the Trap of Generic Design

Instead of analyzing existing market trends to engineer widespread success, Miyamoto argues that developer focus should start with personal passion. Attempts to intentionally target a global demographic often backfire, diluting the unique identity of the game.

"If developers try to make something the world will like, it becomes generic..." Miyamoto stated during the Famitsu interview.

Personal Passion Drive Global Reach

Rather than chasing broad market appeal, Miyamoto suggests that successful game creation begins with concepts that individual developers find personally engaging and fun. In his view, projects rooted in personal interests are much more likely to stand out and ultimately find an audience around the world.

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• Video Games Chronicle Hero image: https://www.videogameschronicle.com/files/2021/03/Super-Nintendo-World-miyamoto-.jpg